Equity research report titles

Equity Research is an interesting profession. I mean, even the Goldman reports have headers that end with ?!???!....I think one question mark would suffice...

To their credit, they crank out reports within a day of the earnings release...

I find these titles amusing as well.

It varies across the firm I work at and my analyst will ocassionally throw in a random one at times. Rumor has it though, people (buyside) are more likely to read a report with the unique (or crazy, whichever you prefer) title which ultimately can improve an analysts' franchise.

Here's a couple good ones that I saw recently:

Pop A Cap In Your Assets—Medical Costs Higher

Insurance Is Like Marriage: Pay, Pay, Pay, & Never Get Anything Back

Catchy titles definitely work. I once wrote a report with a title something like

Who Stole Carmen Sandiego's Virginity?

Carmen Sandiego was a popular character in Broderbund's educational software line.

Andrea http://www.GottaMentor.com

Post-trading, it would most certainly be awesome to be a publishing researcher at a BB with complete stylistic discretion.

My favorite title of all time was a UBS rates report back in Jan 08: "Fear and Loathing in Treasuries"