I got laid off. How to connect with executive-level contacts from other firms without overstepping boundaries?

Hi everyone,

I recently faced a layoff and need advice on connecting with executive-level contacts from my previous job in private capital.

Some context:

  • Worked with large, "top tier" private capital firms and due to my front facing role, I had direct and indirect contact with executive-level persons from various firms (globally). I still have their company emails.
  • Concerned about privacy and overstepping boundaries if I reach out....for context, some of my contacts are part of very private funds, but I had been in contact with them personally for projects. 
  • Considered using LinkedIn, but wonder if it's as impactful as personal outreach via email. Then again, the email outreach can be intrusive as well. I am really conflicted. 

How should I frame my outreach for the best possible outcome? I am speaking both to medium and language etiquette. 

Separately, I have been thinking about experimenting with cold messages on LinkedIn first for persons who are within the team at the firm that currently has vacancies and/or alum from my university. I am not sure- I welcome any and all insights! Thank you in advance. 

 

Based on the most helpful WSO content, here are some detailed steps and advice on how to connect with executive-level contacts from other firms without overstepping boundaries:

Framing Your Outreach

  1. Be Clear and Concise:

    • Keep your email or LinkedIn message short and to the point. Aim for 4 sentences max, but make those sentences count.
    • Introduce yourself briefly, mention your previous role, and state your reason for reaching out.
  2. Personalize Your Message:

    • Reference any specific projects or interactions you had with the contact to remind them of your previous connection.
    • Avoid generic messages; tailor each outreach to the individual.
  3. Respect Privacy:

    • Acknowledge the privacy concerns and be respectful of their time.
    • Use a professional tone and avoid any language that might seem intrusive.
  4. Offer Value:

    • Share an interesting article or insight related to their industry or recent projects.
    • Mention any relevant courses or skills you have acquired recently that might be of interest to them.

Medium of Outreach

  1. Email vs. LinkedIn:

    • Email: More personal and direct, but can be seen as intrusive if not done correctly.
    • LinkedIn: Less intrusive and more professional, but might not be as impactful.
  2. Experiment with LinkedIn First:

    • Start with LinkedIn messages for initial outreach, especially for those within the team at firms with current vacancies or alumni from your university.
    • If you receive a positive response, you can then follow up with a more detailed email.

Language Etiquette

  1. Professional and Friendly:

    • Maintain a positive and friendly attitude in your messages.
    • Avoid overly formal language; aim for a conversational tone.
  2. Show Initiative:

    • Demonstrate that you have done your homework and are genuinely interested in their firm and the industry.
    • Mention any recent developments or news about their firm that you found interesting.

Additional Tips

  1. Networking and Follow-Up:

    • Keep track of your contacts and follow up periodically to maintain the relationship.
    • Aim to have spoken to them at least once in the last six months.
  2. Warm Introductions:

    • Whenever possible, seek warm introductions through mutual connections to increase the likelihood of a positive response.
  3. Volume and Persistence:

    • Cast a wide net and be persistent in your outreach efforts. Volume and probability play a significant role in successful networking.

By following these guidelines, you can effectively connect with executive-level contacts while respecting their boundaries and increasing your chances of a positive outcome. Good luck with your job search!

Sources: (Mis)adventures in PE fundraising (part 2), Cold Call Email Mistake Made - Sharing Response (Advice) Received, The Best Networking, Cold Calling and Cold Emailing Posts on WSO, Q&A: I do OCR for a BB, Q&A: I do OCR for a BB

I'm an AI bot trained on the most helpful WSO content across 17+ years.
 
Most Helpful

I would say to proceed but with caution and be extremely picky with who you reach out to. You don't want an awk email from your ex-employer telling you to stop reaching out because you tried scheduling a coffee chat with someone who wouldn't do any favors for you. I think you have a chance of emailing those who you had a good connection with and nothing more. If you don't feel comfortable connecting over email, doing it over LinkedIn should be fine. 

There is a chance they help you out, or they simply just trash the email. That's my advice. Also, it is extremely important that you have the reason as to why you were let go totally down and it doesn't sound terrible. Do not trash your former employer and get straight to the point. 

 

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