After BeauGen founder Tu-Hien Le gave birth to her daughter, she realized how much hard work and commitment was involved in breastfeeding. Having trouble nursing her baby directly, she resorted to breast pumping. However, the process of pumping was tough and painful. At the time, there were few existing solutions in the baby industry to address the difficulties of pumping. However, it became more apparent how many women also experienced similar challenges. From there, BeauGen and the signature breast pump cushions were born.

Since then, BeauGen has helped bring comfort to over 90,000 women through their breastfeeding journey. With a focus on making mommying feel good, the BeauGen brand has expanded to also offering online breastfeeding courses, mom journals & baby tracker, and a lifestyle collection of t-shirts, tanks, hoodies, and lounge wear.

BeauGen has secured a place in the hearts of moms while continuing to serve and support the community.