How to reach out to ppl, LinkedIn or cold email?

As title says, I’m currently trying to learn about different career paths within buyside after my IBSA gig next summer. Is it better to reach out to ppl through cold email or should I send them a LinkedIn message assuming this is not recruiting related? Thanks!

 

i sent half the planet a linkedin request starting sophomore fall and found i had a way higher response rate that way. obv didnt get too many hits either way but better than cold email by far. 

 

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