Sales and Analytics

I applied at the beginning of September. They emailed me about a week later wanting to set up a phone interview. They called me it was about 15 minute phone call. After the one phone call they emailed me 2 weeks later asking me to come into the city to have an in person. I turned it down due to it being more sales oriented. The phone interview went like this:
They described the position. Was not that interesting to me because it was mostly sales of the terminal and less analytical. They then asked me why do I want to work at Bloomberg? Whats so special about Bloomberg? How important are the terminals to the company and to the finance industry?